Two important articles for email marketers.

The first gives cause for worry. More and more emails winding up in spam piles … nearly one out of every five permission-based e-mail messages sent to US-based ISPs lands in the junk mail folder.

The second suggests how to keep your e-list clean and responsive. You don’t want disinterested subscribers tagging your emails as spam … this is bad news for the spam filters.

Interesting claims …

1) Giving a Yes and No option when asking dormant subs if they’d like to opt out actually produces more opt-ins than giving only a Yes option.

2) In the right circumstances, sending a second message to non-responders produces as many opt-ins as the first message.


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