Want 50% Lift In Email Conversions?
Then read this excellent case study provided by Marketing Sherpa. But you must read by June 24 unless you’re a subscriber.
In this example, a travel destination raised its conversion rates on marketing emails by 50% by embedding a brief video that automatically played when the email was opened.
If you missed the deadline, here’s the bottomline: Test everything in advance.
- The video content itself (what was most compelling?)
- The optimal video length (from the perspective of being accepted by the filters of the major email clients)
- Email subject lines (putting the word "video" in the subject line performed best.
I wonder how many online marketers in the nonprofit space are this meticulous?