Top 10 Online Marketing Blunders
From our archives. Happy Holidays!
We try to keep our eye out for pertinent lessons and best practices from the commercial marketing world. Here's a good discussion of classic online marketing blunders, and how to avoid them, from marketing blogger Tom Hespos.
#1: Failure to test
#2: Forgetting bandwidth
#4: Failing to cap frequency
#5: Affiliate carte blanch
#6: Managing paid search by hand
#7: Ignoring mindset
#8: Not customizing sponsorships
#9: Forcing subscriptions
#10: Acquisition vs. retention
Definitely worth a read.
Search posts by category
Are you looking to recruit senior staff for your organisation or are you looking for a new professional challenge? Then check out Global Charity Jobs TODAY