From our archives. Happy Holidays!

We try to keep our eye out for pertinent lessons and best practices from the commercial marketing world. Here's a good discussion of classic online marketing blunders, and how to avoid them, from marketing blogger Tom Hespos.

#1: Failure to test
#2: Forgetting bandwidth
#3: Overtargeting
#4: Failing to cap frequency
#5: Affiliate carte blanch
#6: Managing paid search by hand
#7: Ignoring mindset
#8: Not customizing sponsorships
#9: Forcing subscriptions
#10: Acquisition vs. retention

Definitely worth a read.

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