The Online Yield From Direct Mail
Stacy Guidice at Grizzard sent us these interesting stats on the extent to which first-time online gifts are driven by direct mail.
Analysts at Grizzard matched first-time online gifts against mailing lists used in parallel for one of their clients, Rescue Missions.
A median of 35% of first-time online gifts could be matched back to direct mail appeals — with highs of 62% and 60% in two cases.
Maybe you online fundraisers out there owe your direct mail colleagues a bottle of wine!
Anyone else with direct mail > online stats like these to share?
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