At least that’s what both AARP and The Arthritis Foundation believe, according to this DMNews article.Neither of these nonprofits cater to the under-40 (let alone under-25) crowd, but both are taking steps to make their websites more engaging and participatory by adding social networking tools.Members of AARP can now custom­ize their user profiles by posting photos, video and journals that can be tagged with keywords to promote accessibility within the network. Members can also invite friends to view their profile, send and receive messages and join or create special interest groups. Fairly tame stuff by Web 3.0 standards, but impressive nonetheless given the target demographic and its over-stated aversion to the virtual world.DMNews cites Ralph Lucci of the online marketing agency working on AARP’s site: “You might think that an audience like this might be skeptical of using some of these tools” … However, the social networking aspect helps to validate the process, he explained — a user may feel more comfortable posting photos, for instance, if someone he or she knows is also uploading photos or journaling.An AARP spokesman says the AARP site’s audience has more than doubled since the beta launch, crediting the refer-a-friend process and community aspect of the site.Who says old geezers like Roger don’t know how to socialize virtuously virtually?!Tom 

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