From Deb Levin at Refinery comes some very simple, straightforward but largely ignored advice on website user expectations and how to meet them.

Just one teaser here:

How many of you have a nonprofit website that includes — anywhere on it — a genuine donor or member testimonial?

Anybody? Anywhere?

Point us to yours and you'll get an official Agitator raise! You get a bonus if your testimonial is on a “Donate” page.

This article was posted in: Online fundraising and marketing.
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