Non-profits are trying their best these days to build up their in-house email lists. And doing so in an online culture that is quite sensitive to unwanted email and to avoiding spamming.

Consequently, online marketing managers, for the most part, have bent over backwards to facilitate “no questions asked” unsubscribing by their donors, activists, petition signers, e-newsletter subscribers and so on.

Here is an article from EmailLabs suggesting a variety of steps that might salvage some would-be unsubscribers and help you learn from those who do elect to cut the cord.


    1. Make it really easy to Unsubscribe — leave no bad taste; it can comeback to haunt you.
    2. Ask why — some reasons you can deal with on the spot, effecting a rescue.

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