Attention nonprofit marketers! Still looking for your viral marketing home run?

Marketing Sherpa offers a great report on online viral marketing, based on a survey of nearly 3,000 marketers.

You'll see what tactics your commercial brethren have found most effective, what they pay for “cool microsites” … the #1 tactic (electronic postcards are so yesterday!), how they try to jumpstart viral campaigns, metrics for success and how often they succeed, and more.

Definitely worth a look. Here's a chart showing which tactics get “Great Results.”

BUT, the study is only viewable for free 'til April 25.

Roger & Tom

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