Network for Good Studies Online Disaster Giving
Network for Good has released a study based upon the $24.5 million in online contributions that it channeled in response to three major disasters: the December 2004 tsunamis, hurricane Katrina in August 2005, and the Pakistan earthquake of October 2005.
- Disaster giving follows a “fast but fleeting” pattern, spiking in a short 2-6 day timeframe … fundraising organzations must have their plans ready in advance;
- Big brands win, but donors value choice amongst charities; and,
- Disasters don't appear to depress giving in other areas.