Network for Good has released a study based upon the $24.5 million in online contributions that it channeled in response to three major disasters: the December 2004 tsunamis, hurricane Katrina in August 2005, and the Pakistan earthquake of October 2005.

Key takeaways:

    • Disaster giving follows a “fast but fleeting” pattern, spiking in a short 2-6 day timeframe … fundraising organzations must have their plans ready in advance;
    • Big brands win, but donors value choice amongst charities; and,
    • Disasters don't appear to depress giving in other areas.
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