Network for Good – Online Fundraising
Thanks to Beth Kanter at Blogher.com for noting a study of Network for Good's online fundraising experience.
This study is based on analysis of $24.5 million in charitable giving online through Network for Good in response to three major crises: the December 2004 tsunamis, Hurricane Katrina in August 2005 and the Pakistan earthquake of October 2005.
Beth offers some observations on the study. If we can get our hands on it we'll report further. Meantime, our DonorTrends survey of donor attitudes toward online giving is here.