From ComScore, here are the latest figures re online video viewing. In the month of March:

  • 73.7 percent of the total U.S. Internet audience viewed online video, averaging 83 videos per viewer.
  • 84.8 million viewers watched 4.3 billion videos on (50.4 videos per viewer).
  • 47.7 million viewers watched 400 million videos on (8.4 videos per viewer).
  • The average online video duration was 2.8 minutes.
  • The average online video viewer watched 235 minutes of video.

According to The Agitator’s recent DonorTrends survey, 40% of post-Boomers, 32% of Boomers, and even 25% of pre-Boomers report having watched an online video from a charity or cause. What’s your nonprofit doing to capitalize upon this adoption trend?


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This article was posted in: DonorTrends / DonorVoice, Online fundraising and marketing.
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