The mGive Foundation has released a survey indicating that mobile donors — whose giving experience normally involves texting $10 or $25 in response to an emergency appeal — can be cultivated through multiple channels. Just like most other donors (see yesterday’s Agitator post, What Is Integrated Marketing?).

Here are some key findings:

  • Sixty-two percent (62%) of respondents give to two or more organizations via text, with a striking 12% of respondents giving to four or more organizations.
  • Seventy-nine percent (79%) of respondents who give to an organization via text have also contributed via other channels of giving (email, website or direct mail).
  • Eighty-six percent (86%) of respondents who give to an organization via text are willing to consider giving larger amounts via other channels.

You can register here to receive a copy of the full report, which includes analysis of:

  1. Demographic data for mobile donors.
  2. Impact of micro-donations on larger gifts.
  3. How mobile campaigns can attract unique donors.
  4. Desired frequency of advocacy messaging via text.
  5. Reasons donors are attracted to mobile campaigns.

After you’ve read the report, I suspect you’ll be even more motivated to attend Roger’s FREE webinar with diMobile on mobile fundraising, presented this Wednesday the 16th at 4pm eastern … you can register here for the webinar.


P.S. The mGive Foundation says it processed over $41 million in donations made by over 7.7 million unique donors in 2010, that’s nearly forty times more dollars than 2009! Thanks to Philanthropy Journal for the heads-up.

This article was posted in: Direct mail, Mobile marketing and fundraising, Online fundraising and marketing.
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