Good News About Mobile Donors
The mGive Foundation has released a survey indicating that mobile donors — whose giving experience normally involves texting $10 or $25 in response to an emergency appeal — can be cultivated through multiple channels. Just like most other donors (see yesterday’s Agitator post, What Is Integrated Marketing?).
Here are some key findings:
- Sixty-two percent (62%) of respondents give to two or more organizations via text, with a striking 12% of respondents giving to four or more organizations.
- Seventy-nine percent (79%) of respondents who give to an organization via text have also contributed via other channels of giving (email, website or direct mail).
- Eighty-six percent (86%) of respondents who give to an organization via text are willing to consider giving larger amounts via other channels.
You can register here to receive a copy of the full report, which includes analysis of:
- Demographic data for mobile donors.
- Impact of micro-donations on larger gifts.
- How mobile campaigns can attract unique donors.
- Desired frequency of advocacy messaging via text.
- Reasons donors are attracted to mobile campaigns.
After you’ve read the report, I suspect you’ll be even more motivated to attend Roger’s FREE webinar with diMobile on mobile fundraising, presented this Wednesday the 16th at 4pm eastern … you can register here for the webinar.
P.S. The mGive Foundation says it processed over $41 million in donations made by over 7.7 million unique donors in 2010, that’s nearly forty times more dollars than 2009! Thanks to Philanthropy Journal for the heads-up.