Here's a great viral marketing case study on how a poll widget was used to substantially boost online fundraising response.

The group is Music for Relief, formed in association with band Linkin Park to raise money for victims of various natural disasters. In this case, the focus was victims of California wildfires.

BUT, the case study is only available via MarketingSherpa through January 24th.


views left

This article was posted in: Copywriting / creative, Online fundraising and marketing, Social media.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.