As far as we can recall, this e-solicitation from the American Lung Association is the first time we've received an e-appeal using an embedded video to help attract attention and drive home the message.

The message here: asthma can kill … join our Asthma Walk to help raise the funds we need to find a cure.

Praiseworthy effort. But we'll quibble a bit with the execution …

Continue reading “Email + Video = Fundraising Impact”

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This article was posted in: Copywriting / creative, Online fundraising and marketing.
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