From Loren McDonald at Silverpop, an email service provider, here are ten big email design & marketing mistakes to avoid:

  1. Making it difficult to unsubscribe.
  2. No "welcome" message and/or waiting weeks to send the first message.
  3. Overmailing.
  4. Using a large single image as the core of your email.
  5. Not using alt tags.
  6. Relying on graphical links.
  7. Not having a preference center.
  8. Not designing for the preview pane.
  9. Using a person’s name in the "from" line.
  10. Hiding email registration.

Loren’s straightforward explanations are worth reading if you’re an email marketer.

Tom

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