E-marketing Works For Denison U
E-mail campaigning drove more than 5% of annual fund contributions for OH-based Denison University, according to this report.
If there's anywhere e-marketing should work, where better than the alumni world? At least there one can presume pretty much 100% online penetration!
The Agitator doesn't see as much as we would like in terms of case studies and success stories on fundraising in the .edu world. If you're fundraising from up there in the ivory tower and have a success story to tell, let us hear from you.
Roger & Tom