Our previous post on recession fundraising tactics has stirred up a lot of interest.

Here’s another experienced practitioner weighing in … Erica O’Brien from Adams Hussey & Associates.

Erica’s advice is summed up as Direct Mail Is Not Dead. She’s particularly concerned that nonprofits not drop out of the acquisition biz to save short term money.

Well worth a read.


views left

This article was posted in: Direct mail, Nonprofit management, Online fundraising and marketing, Telemarketing.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.