Debate On Recession Fundraising Tactics – II
Our previous post on recession fundraising tactics has stirred up a lot of interest.
Here’s another experienced practitioner weighing in … Erica O’Brien from Adams Hussey & Associates.
Erica’s advice is summed up as Direct Mail Is Not Dead. She’s particularly concerned that nonprofits not drop out of the acquisition biz to save short term money.
Well worth a read.