By now, all of us are using e-mail messages with calls-to-action to lure our supporters into making donations, contacting public officials, volunteering and so forth. Usually your “ask” is closed on a web page intended to reinforce your action message.

Here is a nice set of tips, courtesy of consultant Jeanne Jennings, for making sure you drive your prospect down the action path as effectively as possible.

Main takeaways:

  1. Maintain a consistent look from e-mail to web page;
  2. Provide a clear path with as few pages as possible from start to finish;
  3. Avoid any distractions from your call to action.

This article was posted in: Online fundraising and marketing.
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