Marketing Sherpa has done another of its Benchmark Guides, this one on Email Marketing.

An executive summary gives a preview of what over 1,000 email marketers are doing, and what's working for them.

But the serious comparative data comes with a price tag … $347 plus S&H.

If I were raising $350,000+ from email appeals, I'd want this volume on my bookshelf. Testing variables. Metrics to track. Heat maps. Video in emails. Segmentation & personalization practices. And more. Yes, I'd pay 0.1% of my online revenue for this data.

If I were raising less, I'd just sign up to get on the email list of online fundraising sensation Ron Paul, and watch for ideas there!

Tom

This article was posted in: Online fundraising and marketing.
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