I Can’t Beat Him!
At least not so far.
Seth Godin lays down a great challenge that will make you think …
Can you define great marketing in a fewer or better four words than his formulation?
Make big promises; overdeliver!
I know this is a winning approach to attracting and retaining major gift donors. And it sure can’t hurt when it comes time to renewing your "rank and file" donors/members.
As you mull this over, think about two key points he makes:
1. Often it is the stories around your promises that your customers (donors?) buy.
2. The secret to generating terrific word of mouth is overdelivering.
Think about the times you’ve recommended a product or service or brand … wasn’t it because it/they exceeded your expectations in some way?