Here is a fundraising “manifesto” brought to our attention by marketing maven Seth Godin.Called In Defense of Raising Money, it’s written by Sasha Dichter, Director of Business Development for the Acumen Fund, one of the more innovative social investment vehicles — a nonprofit venture capital fund — supporting enterprises fighting poverty in the developing world.I’ll just share the conclusion here … but by all means, read the whole piece. It’s inspiring … good tonic for these challenging times!“If nothing else, then, we need a new word. Fundraising is about a transaction – I raise funds from you, you get nothing in return. I’d rather be an evangelist, a storyteller, an educator, a translator, a table-pounder, a guy on his soap box, a woman with a megaphone, a candidate for change. I want to talk to as many people as I can about my ideas – whether in person or in newsletters or on Facebook or Twitter or in the Economist or at the TED conference or at Davos – and capture their imagination about the change I hope to see in the world. Don’t you?”Sasha, you deserve a raise!Tom

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