Have you read a book lately about some aspect of your nonprofit marketing or communications or management craft? Or about broader social trends that might influence the future of your cause or charity? Or about the psychology, sociology or even physiology that shapes behaviors like joining and giving?

In a post about the value of business books, marketing maven Seth Godin laments “our bizarre national fear of reading.” He makes the point that most of us would certainly avoid going to a doctor who said she hadn't read a scholarly article since graduating from med school. Godin notes that the average per capita hardcover book purchase is … one!

Why read “business” books? Not because each one will contain brilliant insights that transform your professional life. Rather, because it's a superb way to ensure that your brain is turned on. And “brain on” is a pleasant and rewarding state of mind.

If you're not reading a book a month relevant to your work — not just a news article or blog post (as valuable as The Agitator knows those are!) — you oughta be fired!

Roger & Tom

P.S. Wanna join our Readers Club? Send us a list of the most helpful or stimulating 2,3,10, whatever “business” books you've read and we'll add them to a “recommended reading” list to provide on The Agitator. Thanks.

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