If your “R&D budget” permits, and reaching younger people is important to your marketing goals, you might want to enlist in this program.

The DMA’s Nonprofit Federation, partnering with mobile marketing firm, Mobile Cause, is launching a pilot program next month for which you can apply.

Looks like an opportunity to try text messaging for action alerts and fundraising in an environment where you will have access to comparative data against which to benchmark your effort.

You can read about it here and here. Worth a look.

Tom

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