YouTube Wins 2008 Election!
So declare Andrew Rasiej and Micah Sifry (founders of the influential TechPresident) in this article on Politico. I agree.First they provide some context:“In the 60 years that the top three TV networks have been broadcasting, they have produced about 1.5 million hours of content — assuming, for argument’s sake, that they have been broadcasting 24 hours a day, 365 days a year. That’s the equivalent of about six months’ worth of YouTube uploads.”Then a miscellany of stats like these:
- Between them, online videos from Obama and Mccain campaigns have been viewed 100,000,000 times.
- One in ten online users have posted or forwarded someone else’s political video — how’s that for viral?!
- 35% of online users have watched an online video related to the campaign.
I’m convinced … YouTube has made its mark … good night Dan Rather, wherever you are!Tom