Comments on: Will Email Fundraising Die?

By: Does Your Nonprofit Function Constituents View You - As One Organization? | Nonprofit Bridge

Wed, 22 Apr 2009 11:40:34 +0000

[...] the increasing popularity of social media, some are asking if email is on the way out, e.g. Will eMail Fundraising Die. But just as direct mail is still effective, so is email. These tools work best when part of [...]

By: Norman Reiss

Norman Reiss — Wed, 22 Apr 2009 11:10:18 +0000

Still important to use many channels, including email and direct mail. No one tool works best by itself; it’s by using a combination of interaction tools that we can have the best results.

By: David P Himes

David P Himes — Sat, 11 Apr 2009 01:30:17 +0000

Has email fundraising even grown up yet?

While it’s certainly a part of the overall mix, is anyone claiming to use it as a primary method of raising money?

Facebook and Twitter will create some buzz — which is important and useful — but raise money? Not impressively.

By: Jason Lewis

Jason Lewis — Fri, 10 Apr 2009 02:34:10 +0000

Whether it’s direct mail, e-mail, FB, or Twitter, nothing short of a personal, face-to-face solicitation will ever consistently generate extraordinary gifts.

By: Personalize Email Fundraising — Niels Teunis

Personalize Email Fundraising — Niels Teunis — Thu, 09 Apr 2009 22:56:59 +0000

[...] post about the end of email. It is a well thought piece, not panic attack inducing at all. Tom Belford is glad to see Ashery’s approach and concludes: So, online fundraisers do need to be paying [...]

By: Tanya Zumach

Tanya Zumach — Thu, 09 Apr 2009 20:46:44 +0000

I was just talking about this with the Chronicle of Philanthropy. I think we are literally at the tipping point. In the next year or two we’re going to see big changes in how donors interact with us, and we’re going to need to try new things and continue to adjust. Social networking is all about cultivating relationships and that’s something we really need to do! But we can’t expect the ROI to be there right away, and we’ll have to work on how we measure it. I’m advising groups to at least spend about 5% of time on Facebook and Twitter at a minimum. Jump in and participate!

By: Harry Lynch

Harry Lynch — Thu, 09 Apr 2009 19:42:39 +0000

Great piece, Tom. Thank you. My own sense is the spread *way* up the age scale will be very slow. I’m sure you’ve seen the latest Pew stats re the rapid recent adoption of email in the 65+ demographic even as the youngest abandon the medium. There will undoubtably be some cross curents, but perhaps the golden years of email fundraising still lie ahead of us.

By: Adam

Adam — Thu, 09 Apr 2009 12:18:31 +0000

Email is still very effective for our marketing efforts. Social media marketing is certainly becoming a more frequent medium for communications, but email still dwarfs it in specific business attention spent.

Our best results come from an integrated marketing approach – social marketing, email marketing, and human touch, when appropriate.