Comments on: Which Ads Do You Respond To? http://www.theagitator.net/media-usage/which-ads-do-you-respond-to/?utm_source=rss&utm_medium=rss&utm_campaign=which-ads-do-you-respond-to Fundraising and advocacy strategies. Trends, tips ... with an edge Thu, 09 Feb 2012 05:21:10 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Bob Roth http://www.theagitator.net/media-usage/which-ads-do-you-respond-to/comment-page-1/#comment-1322 Bob Roth Tue, 26 Aug 2008 14:13:03 +0000 http://www.theagitator.net/media-usage/which-ads-do-you-respond-to/#comment-1322 Oddly enough, I'm a second-generation product/service user when I think about my west coast early-adopter friend set. But that makes me a first generation user here in the midwest and I become the maven for new technology. I rely on those that are the early adopters to give me the word-of-mouth down-low or to ask me if I saw a particular new thing. Twitter has become a great resource for me to keep in touch with what is happening in technology even though I'm far removed from where it is taking place these days. Celebrity endorsements don't sway me. I follow trends and fashions, but that following does not equate to action, in most cases. Brand names aren't as trustworthy as they once seemed to be (which kinda feels like the "I remember when..." mentality). But hey, my grandfather's television still works; it weighs 4000 pounds, but it still works while my new HD flat screen would be lucky to last a couple of years. Oddly enough, I’m a second-generation product/service user when I think about my west coast early-adopter friend set. But that makes me a first generation user here in the midwest and I become the maven for new technology.

I rely on those that are the early adopters to give me the word-of-mouth down-low or to ask me if I saw a particular new thing.

Twitter has become a great resource for me to keep in touch with what is happening in technology even though I’m far removed from where it is taking place these days.

Celebrity endorsements don’t sway me. I follow trends and fashions, but that following does not equate to action, in most cases. Brand names aren’t as trustworthy as they once seemed to be (which kinda feels like the “I remember when…” mentality). But hey, my grandfather’s television still works; it weighs 4000 pounds, but it still works while my new HD flat screen would be lucky to last a couple of years.

]]> By: Ami Watkin http://www.theagitator.net/media-usage/which-ads-do-you-respond-to/comment-page-1/#comment-1263 Ami Watkin Mon, 18 Aug 2008 15:05:49 +0000 http://www.theagitator.net/media-usage/which-ads-do-you-respond-to/#comment-1263 I think that I respond most to well designed print ads that incorporate excellent photography. However, during the Olympics, I have found myself mesmerized by the Visa ad campaign featuring individual olympians and a voiceover by Morgan Freeman. Perhaps it isn't the medium that an ad is presented in, so much as how well an ad is incorporated into that medium. Effective advertisements that mesh seamlessly with the surrounding feature content (be that a fashion spread, an Olympic race, or talk radio) are engaging, and keep you from quickly flipping the page, channel surfing, or searching for another radio station. www.makewavesnotnoise.com I think that I respond most to well designed print ads that incorporate excellent photography. However, during the Olympics, I have found myself mesmerized by the Visa ad campaign featuring individual olympians and a voiceover by Morgan Freeman. Perhaps it isn’t the medium that an ad is presented in, so much as how well an ad is incorporated into that medium. Effective advertisements that mesh seamlessly with the surrounding feature content (be that a fashion spread, an Olympic race, or talk radio) are engaging, and keep you from quickly flipping the page, channel surfing, or searching for another radio station.

http://www.makewavesnotnoise.com

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