Comments on: Welcome To Mobile Marketing http://www.theagitator.net/media-usage/welcome-to-mobile-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=welcome-to-mobile-marketing Fundraising and advocacy strategies. Trends, tips ... with an edge Thu, 24 May 2012 10:56:41 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: bobroth http://www.theagitator.net/media-usage/welcome-to-mobile-marketing/comment-page-1/#comment-1480 bobroth Thu, 11 Sep 2008 14:00:10 +0000 http://www.theagitator.net/media-usage/welcome-to-mobile-marketing/#comment-1480 I've done some marketing in the mobile industry and we've found that advertising must be permission-based and relevant. In other words, pushing ads at users based on location, like when you walk past a Starbuck's, isn't desirable. But inserting an ad for Starbuck's when a user searches for coffee+location is acceptable. What makes mobile marketing all the more interesting is the interactivity that the advertiser can get with the consumer. When I was at 4INFO (http://4info.net), we focused on text as the primary delivery channel. If viewers wanted to take action, we could engage them via text or mobile web... each medium having its advantages and disadvantages... the point being that we could "engage" them in a two-way conversation, which is unlike many other modes of traditional advertising. I encourage NPO/NGOs to give 4INFO a call if they'd like to talk about or run a mobile marketing test. I've always thought it could be a very successful way to gain donors. I’ve done some marketing in the mobile industry and we’ve found that advertising must be permission-based and relevant. In other words, pushing ads at users based on location, like when you walk past a Starbuck’s, isn’t desirable. But inserting an ad for Starbuck’s when a user searches for coffee+location is acceptable.

What makes mobile marketing all the more interesting is the interactivity that the advertiser can get with the consumer. When I was at 4INFO (http://4info.net), we focused on text as the primary delivery channel. If viewers wanted to take action, we could engage them via text or mobile web… each medium having its advantages and disadvantages… the point being that we could “engage” them in a two-way conversation, which is unlike many other modes of traditional advertising.

I encourage NPO/NGOs to give 4INFO a call if they’d like to talk about or run a mobile marketing test. I’ve always thought it could be a very successful way to gain donors.

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