Voyeurgasm And Other Trends
It's Monday … time for some mind stretches to get yourself “brain on” for the week ahead.
Successful nonprofit marketers need to be sharp trend spotters … or at least avid trend watchers.
Key consumer trends today, says Tchong:
- Voyeurgasm: the age-old consumer desire “we like to watch” is now on steroids, powered by do-it-yourself media tools that make everything recordable … fueling a growing expectation of tranparency in all things.
- Digital Lifestyle: the average US household owns 26 consumer electronic devices … the “nation” of MySpace” is as big as the population of Brazil, the world's fifth largest. Broadband users spend nearly one-half their weekday spare time online.
- Time Compression: we've crossed a tipping point of sorts when in response to the greeting “How are you?” the answer became “Busy” … instead of “Good” or “Fine.” Less sleep. More sleeping pill prescriptions. A $7 billion energy drink market. Forget oil, time is a commodity become steadily more precious to consumers.
- Unwired: Manhattan's phone book is getting smaller as population grows … consumers switching from land lines to cell phones. Got your iPhone yet? Get ready for the “instant on” culture, as mobile phones become the primary access device for the internet.
- Generation X-tasy: barraged with 3,000 marketing messages a day and 60 million SKUs, successful consumer interactions must be “experiences” replete with adventure, indulgence, variety.
Tchong elaborates a bit on each of these trends and what they mean for consumer marketing. Think about how they might affect the marketing of your cause or charity … or think about your retirement.
Roger & Tom