Turn Right On Usability Lane

September 29, 2009

Here’s a fairly basic but useful article on designing effective web landing pages, from web consultant Tim Ash writing in eMarketing & Commerce. Covers the waterfront from navigation architecture to fonts.

But what I really liked was a link there to another article, Turn Right on Usability Lane, from Website Magazine. This article describes some of the less expensive website usability testing services and tools that even a small nonprofit can use.

Don’t "intuit" or trust your own reactions re effective web design if you can get more systematic usability data. Here’s your chance.

Tom

 

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