Here’s the latest report on online video use from Pew Internet Project.

As the charts below indicate, 62% of U.S. online adults have watched online video. Amongst those with broadband access, that figure is 69%, with nearly one-in-four watching in any given day.

Online video watching significantly exceeds use of online social media, our  lead topic this past week, as the next chart indicates.

And here’s more data on online video use from a study just released by Yahoo et al. Most significantly, it indicates that one-third of all videos are shared … good news for aspiring viral marketers.

I hope you have a Francis Ford Coppola in your nonprofit to get your video stories online!

Tom

This article was posted in: communications, creativity, Don't Miss these Posts, media usage, new media, online video, research, social networking.
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