As reported in eMarketer, here’s a chart, based on data compiled by UMass Dartmouth Center for Marketing Research, showing the growing use of social media tools by charities.
eMarketer says corporates should be learning from nonprofits’ use of these tools. Personally, I think we’re all still learners in this field.
Tom
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I think one of the most interesting stats on this is the reduction in use of video. For many nonprofits the real connection piece is seeing where their dollars are going and how they are making an impact. Why do you think that there has been such a drop off in the use of video by charities?
The REAL question isn’t about growing usage or usage at all.
It has always been about EFFECTIVENESS.
I know this stuff is all the rage, but the return on investment is sometimes very shakey. We’re all still learning what’s working and as soon as you get a bead on it…it changes. At times it’s like grabbing smoke.
Hey! Jaago Re! has been using social media for social change in India with some success… Recently we also took an interview with Sanjukta Basu (online program coordinator for Bell Bajao—which won Cannes Lions this year ) on the role of Social Media for nonprofits http://ow.ly/2uoa3 in India. Check out!
I totally agree with Mike. Usage of these things is great, but how effective are they for the nonprofits who are using them? I think it remains to be seen for many nonprofit organizations.
Sandy Rees
Fundraising Coach