Two announcements that go together.

According to comScore, about 179 million web users watched nearly 38 billion online videos in February, a level that’s holding relatively steady. That’s an average of 21.8 hours per viewer!

A medium you must master. And here’s an opportunity …

YouTube has started a new feature that will allow all nonprofits to broadcast live events through their own video channels. YouTube provides a detailed guide to help groups plan their live stream events.

The Chronicle of Philanthropy, reporting this move, refers to American Foundation for Equal Rights live streaming of a play about California’s ban on gay marriages, featuring Brad Pitt, George Clooney and Jane Lynch, among others.

You might want to mention that when your chief executive starts fantasizing about a starring role in your first streamed event! There are streamed events; then there are streamed EVENTS!


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