Sorry, no advice today!

A question instead.

I’ve just been reading a variety of articles (examples here and here) about improving email performance in the commercial space. Apart from the usual advice about subject lines, timing, length, testing etc, the real rising issue involves the steadily increasing likelihood that your email message is being read on a mobile device … with a variety of drawbacks (from small screen, unless it’s a pad, to the distracted environment the reader is probably in).

I’m wondering what this means for The Agitator’s email feed. How many of you guys are following The Agitator via mobile device? As best I can tell at first glance (I’m now inquiring), Feedblitz can’t report that. I can see that 10% of our subscribers are following via Twitter (only 3% are using an RSS feed), and I presume most of those are using a mobile when they do. [Interestingly, 11% visit our website using a mobile device ... 84% of those using an iPhone or iPad.]

But I can’t get similar stats on the email feed.

So I don’t know how concerned I should be — or not — about the reader-friendliness of The Agitator to mobile readers.

For us, it’s just a matter of trying to provide a better service.

But to digital fundraisers, mastering mobile will have bigger and bigger financial consequences.

Do any of our readers have a sense of what percentage of your email feeds are being viewed via mobile device? And what are you doing about it?

Tom

P.S. One of these articles instructs that 4 lines of body copy — yes, four — represents best practice! Any fundraisers out there following that rule?!

 

This article was posted in: communications, Don't Miss these Posts, email marketing, media usage, mobile advocacy, nonprofits, online fundraising.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.