At Engage: Hispanics, Lee Vann of interactive agency Captura Group offers the latest stats on use of social media by Hispanics.
Some key factoids:
- 84% of Hispanics have a broadband connection vs. 79% of Whites
- 36% of Hispanics view the Internet as tool for building a better life vs. 30% of general market
- 68% of Hispanics are wireless Internet users vs. 54% of Whites
- 81% of Hispanics text vs. 62% of Whites
- YouTube.com, 15 million monthly Hispanic visitors
- MySpace.com, 8.8 million monthly Hispanic visitors
- Facebook.com, 6.2 million monthly Hispanic visitors
- Twitter.com, 3.0 million monthly Hispanic visitors
Lee’s main point: "When you combine the highly social Hispanic culture with strong technology usage, you get a perfect storm."
Not many "mainline" nonprofits have made a very high priority of communicating their agendas to this fastest growing segment of the US population. Last time I raised this issue, Lilliam Sanchez at the March of Dimes sent this rundown on their program. Darn impressive. Can anybody top what the March of Dimes is doing?
Maybe this would be a focused challenge for your online team.
Tom
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Dear Tom:
These are great stats. Thank you for the shout-out! Our social media efforts have proven to be very successful. We are now expanding our Twitter outreach with the Hispanic community to include chats via Twitter. We’ll be having our first Spanish-language chat on June 22 at 3pm EDT on folic acid. People may choose to join the chat by following #nacersano.
The March of Dimes (@marchofdimes) has been hosting a series of highly successful #pregnancychat on Twitter as part of their overall social media outreach efforts.
Thanks,
Lilliam
Can you confirm these stats are US-only?
thank you,
N
The internet usage figures are US. But I’m not certain about the social media stats. A confirming source might be Pew Internet Research.