Her News Isn’t His News
Men and women differ in the kind of news they follow, and what news sources they use, as this report from Pew Research confirms.
Men constitute roughly 60% or more of the audience for Washington news (59% men), International (63%), Business/financial (65%), Science/technology (69%), and Sports (74%). And men disproportionately lean to radio and online as their news source.
Women constitute roughly 60% or more of the audience for Community news (58%), Entertainment news (61%), Health (63%), and Religion (64%). And women disproportionately head for the network TV morning shows for their news.
More details in the report.
Important habits for nonprofit communicators to factor in, and direct response fundraisers as well, given that successful DR fundraising often follows the headlines. Her headline isn't his, and vice versa.
Roger & Tom
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