Get ‘Em While The Grief Is Hot – Part 1
If your organization’s advocacy mission is directly related to or affected by the results of the 2016 elections, I hope you’re in the mail, on the phone, online and meeting with your donors right now.
Don’t wait. Don’t sit around in endless meetings and plan. Just get out there and ask for help. Give your donors and other supporters the opportunity to take immediate action and become involved.
The universal question on the minds of concerned donors/advocates these days is: What can I do?
In this traumatic (or jubilant if you’re on the other pole of the spectrum) post-election climate, politically concerned folks are dying to know that there’s something — almost anything — they can do.
Providing supporters an answer is your opportunity. The answer doesn’t have to be perfect. You simply have to indicate what your organization is doing or preparing to do, and ask your donors , volunteers — or prospects — to be part of it.
- Planned Parenthood (“If you want to stay in bed or hide from the world, I can’t blame you. But I hope you won’t. Instead, I hope you’ll join me in focusing on those important four words: These. Doors. Stay. Open”)
- American Civil Liberties Union (Photo of Donald Trump with caption, “See You in Court.”)
- Common Cause (“..we must prepare immediately to face what could be the greatest set of challenges in our 46-year history!”)
- Human Rights Campaign (“Stand with HRC and make a gift today. We need you to be with us for the long haul — this fight will be a marathon, not a sprint.”)
[See Daily Kos report on surge of contributions to liberal groups.]
And many, many more flooded my inbox. But, you get my drift.
Don’t delay. Get out there! Let your donors know you share their fear and anxiety, and wrap your arms around them with an offering of action.
Are you reaching out to your supporters while the grief is hot?
P.S. Tomorrow, in Part 2, I’ll share my thoughts on one of the most powerful communications you can use in today’s troubled climate.