In selling issue groups, personality counts the most.

I was listening to a podcast recently where Steven Covey was talking about the business value of trust (a “personality factor”). He said that with trust, things get done faster – which translates into economic savings.

Trust “an aspect of personality” is the glue that gets things done between people and between organizations. Issues are important, but without trust, nothing get’s done.

John
http://www.CorporateDollar.Org