Ethan Boldt at Inside Direct Mail reports these U.S. direct mail stats from the DMA’s new 2010 Statistical Fact Book:
Direct mail accounts for 52% of all mail (over half of all mail has been direct mail since 2007).
Households receive 24.7 pieces of mail per week (down from a high of 26.2 a few years ago).
In terms of mail individuals say they "read immediately" …
- From federal government, 63%
- From merchants, 51%
- From social, charitable or political senders, 43%
- From financial services, 33%
Mail individuals say they "will respond" to …
- From merchants, 16%
- From social, charitable or political senders, 9%
- From service providers, 6%
- From financial services, 4%
All you direct mail fundraisers out there … keep the faith. You could be working for a credit card company!
Tom
This article was posted in: charities, communications, direct mail, direct marketing, fundraising, media usage, nonprofits, research.
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