The Agitator

May 7, 2009

Expanding on an Agitator post of several weeks ago, here’s some fresh demographic data on social net usage from Harris Interactive.

5% of Americans online use Twitter, while 48% use Facebook or MySpace. No surprise … usage goes up with education, and down with age. For example, 74% of those ages 18-34 use Facebook or MySpace, while 24% of those 55+ do so. The corresponding figures for Twitter are 8% and 1%.

Meanwhile, in our very own Agitator spot poll (which you can still take here), 46% of respondents consider Twitter to be a "killer app" with great importance to nonprofits; 32% regard Twitter as marginally useful to nonprofits because of its demographic skew; and 21% regard Twitter as important as skywriting to nonprofits.

Have you voted yet?

Tom

This entry was posted on Thursday, May 7th, 2009 at 1:00 am and is filed under Don't Miss these Posts, communications, demographic trends, innovation, media usage, new media, nonprofit management, online activism, online advocacy, online fundraising, online publishing, online video, research, social networking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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