http://www.theagitator.net/media-usage/cell-phones-fundraising/?utm_source=rss&utm_medium=rss&utm_campaign=cell-phones-fundraising Fundraising and advocacy strategies. Trends, tips ... with an edge Thu, 24 May 2012 10:56:41 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.theagitator.net/media-usage/cell-phones-fundraising/comment-page-1/#comment-27697 Cate Shaffer Wed, 14 Jul 2010 13:49:31 +0000 http://www.theagitator.net/?p=1487#comment-27697 Tom - What is interesting about this conundrum is how few nonprofits actually consider the cell phone view in their appeals. Most do not even spend time thinking about their audience viewing on a cell phone and take no precautions or extra steps to target that audience. Also, viewing an email on the cell phone can be an advantage when a donor is headed home or checking with his family; when he is more inclined to read the entire message rather than checking during work when his/her brain is full of other things. Lastly, a nonprofit that uses email solicitations to target donors should have between solicitation emails that offer updates, ideas, inquiries, ask for advice, and solicit feedback and opinions -- so donors should be comfortable with the newsletter long before the actual solicitation comes on the phone. Tom – What is interesting about this conundrum is how few nonprofits actually consider the cell phone view in their appeals. Most do not even spend time thinking about their audience viewing on a cell phone and take no precautions or extra steps to target that audience. Also, viewing an email on the cell phone can be an advantage when a donor is headed home or checking with his family; when he is more inclined to read the entire message rather than checking during work when his/her brain is full of other things. Lastly, a nonprofit that uses email solicitations to target donors should have between solicitation emails that offer updates, ideas, inquiries, ask for advice, and solicit feedback and opinions — so donors should be comfortable with the newsletter long before the actual solicitation comes on the phone.

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