At the heart of usage of online social networking is one’s attitude toward sharing personal information.

Here’s a chart from a new study of the ‘Gen Next" (Gen Y, born 1977 or after) by the Pew Research Center.

62% of under-30s believe that sharing personal information via the internet is a good thing, so it’s not surprising that Pew reports 70% of this generation uses online social networks.

Other interesting data here regarding their economic situation, core political values and views about government, and political engagement.

Tom

This article was posted in: communications, Hot Research, media usage, online activism, online advocacy, online fundraising, online publishing, pew internet project, social networking.
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