Here is a fairly detailed examination of online activity by age, prepared by Pew Internet Research.
What I like about this slide presentation is that a wide range of internet activities (25 in all) is parsed against six different age cohorts, from Gen Y to GI Generation.
What I don’t like is that, once again, Pew has failed to ask specifically about making donations online. It would be great to see that activity ranked amongst all the rest. The closest they come is "buy something online."
Can anybody get that message to Pew?!
Tom
This article was posted in: demographic trends, Hot Research, media usage, nonprofits, online activism, online fundraising, online publishing, pew internet project.
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