Comments on: New Generational Giving Data http://www.theagitator.net/hot-research/new-generational-giving-data/?utm_source=rss&utm_medium=rss&utm_campaign=new-generational-giving-data Fundraising and advocacy strategies. Trends, tips ... with an edge Thu, 24 May 2012 10:56:41 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Cherita Smith http://www.theagitator.net/hot-research/new-generational-giving-data/comment-page-1/#comment-24259 Cherita Smith Sun, 11 Apr 2010 19:36:38 +0000 http://www.theagitator.net/?p=1388#comment-24259 I don't find the stats on younger donors and mail all that surprising, if you keep in mind a couple things: a) many organizations still don't have great online giving programs in place, and I've found a lot of smaller organizations where the only way to give is offline. b) younger people aren't likely to be on lots of mailing lists just yet, so they haven't had the chance to get burned out on direct mail. In fact, I'd say there's probably a segment of younger people who find getting mail almost exciting, just because it's something of a novelty - I know I used to feel like that! Although, I'd be willing to bet their threshold for being over-solicited is much lower, and if that happens the numbers will decrease at a much faster rate than it did for Boomers. I think that'd be an interesting trend to keep an eye on over the next few years. I don’t find the stats on younger donors and mail all that surprising, if you keep in mind a couple things:

a) many organizations still don’t have great online giving programs in place, and I’ve found a lot of smaller organizations where the only way to give is offline.

b) younger people aren’t likely to be on lots of mailing lists just yet, so they haven’t had the chance to get burned out on direct mail. In fact, I’d say there’s probably a segment of younger people who find getting mail almost exciting, just because it’s something of a novelty – I know I used to feel like that! Although, I’d be willing to bet their threshold for being over-solicited is much lower, and if that happens the numbers will decrease at a much faster rate than it did for Boomers. I think that’d be an interesting trend to keep an eye on over the next few years.

]]> By: Vinay http://www.theagitator.net/hot-research/new-generational-giving-data/comment-page-1/#comment-23857 Vinay Fri, 26 Mar 2010 06:10:34 +0000 http://www.theagitator.net/?p=1388#comment-23857 Tom - thanks for covering the research. We believe there are several telling insights in it for charities. Beyond the increasing necessity to operate multi-channel, we also believe the research indicates that younger donor groups can be economic and that a more concerted effort needs to occur to attract them to grow donor acquisition rates which have been a challenge for many charities stuck in the traditional marketing model. I also believe another key insight was the imperative to develop more of a focus on peer to peer engagement vs. direct solicitation alone. Vinay Tom – thanks for covering the research. We believe there are several telling insights in it for charities. Beyond the increasing necessity to operate multi-channel, we also believe the research indicates that younger donor groups can be economic and that a more concerted effort needs to occur to attract them to grow donor acquisition rates which have been a challenge for many charities stuck in the traditional marketing model. I also believe another key insight was the imperative to develop more of a focus on peer to peer engagement vs. direct solicitation alone.

Vinay

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