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	<title>Comments on: Logos On The Left, Please</title>
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	<description>Fundraising and advocacy strategies. Trends, tips ... with an edge</description>
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		<title>By: Brad Bell</title>
		<link>http://www.theagitator.net/hot-research/logos-on-the-left-please/comment-page-1/#comment-202</link>
		<dc:creator>Brad Bell</dc:creator>
		<pubDate>Tue, 13 May 2008 12:42:15 +0000</pubDate>
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		<description>I thought this quote from the article was quite funny: 
&quot;We&#039;ve found that about 75% of all content--not just advertisements--is not neurologically optimal,&quot; Pradeep added. &quot;The opportunity to improve is tremendous.&quot; 

Not so surprising when 75% of products are badly designed, ie. it&#039;s not easy to use without a manual, or without a trial and error period of learning, without great frustration, etc.

If we improve our marketing, we&#039;ll end up with a neurologically optimized ads for a calculator that requires a Phillips screwdriver to change the battery ;-)</description>
		<content:encoded><![CDATA[<p>I thought this quote from the article was quite funny:<br />
&#8220;We&#8217;ve found that about 75% of all content&#8211;not just advertisements&#8211;is not neurologically optimal,&#8221; Pradeep added. &#8220;The opportunity to improve is tremendous.&#8221; </p>
<p>Not so surprising when 75% of products are badly designed, ie. it&#8217;s not easy to use without a manual, or without a trial and error period of learning, without great frustration, etc.</p>
<p>If we improve our marketing, we&#8217;ll end up with a neurologically optimized ads for a calculator that requires a Phillips screwdriver to change the battery <img src='http://www.theagitator.net/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
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