Comments on: Holiday Online Giving Will Top $4 Billion http://www.theagitator.net/hot-research/holiday-online-giving-will-top-4-billion/?utm_source=rss&utm_medium=rss&utm_campaign=holiday-online-giving-will-top-4-billion Fundraising and advocacy strategies. Trends, tips ... with an edge Thu, 09 Feb 2012 05:21:10 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Walter Roark http://www.theagitator.net/hot-research/holiday-online-giving-will-top-4-billion/comment-page-1/#comment-13556 Walter Roark Fri, 11 Dec 2009 14:39:31 +0000 http://www.theagitator.net/?p=1301#comment-13556 Congratulations on maintaining a blog with solid, meaningful information. I write for a company that builds branded communities for a lot of progressive nonnprofits. As implied by some of the data here, one of the biggest trends we see in nonprofit fundraising is the merging of onlline and offlline events. People are gathering in online communities, signing up to participate, then supporting offline fundraisers with time and treasure. It's good to see. Congratulations on maintaining a blog with solid, meaningful information. I write for a company that builds branded communities for a lot of progressive nonnprofits. As implied by some of the data here, one of the biggest trends we see in nonprofit fundraising is the merging of onlline and offlline events. People are gathering in online communities, signing up to participate, then supporting offline fundraisers with time and treasure. It’s good to see.

]]> By: Tad Druart, Convio http://www.theagitator.net/hot-research/holiday-online-giving-will-top-4-billion/comment-page-1/#comment-13382 Tad Druart, Convio Wed, 09 Dec 2009 20:49:08 +0000 http://www.theagitator.net/?p=1301#comment-13382 Thanks for commenting on the survey. I agree with your point about the total giving estimate - it is just that and while it can be supported by data it can and probably will be argued. What is more important to your readers is what the consumer is telling us: - The nonprofit website is important - it has the most influence on their giving regardless of how they give (online or offline) - While nonprofits are making it easy to donate (according to 55%), more than half say it is hard to find information needed to make the donation decision - ask yourself, does our website have the information we want it to have or the information our prospects donors want/need? That is not always the same information. - Since these people give through numerous channels and are influenced through various channels how well are you integrating efforts online and offline? Email and direct mail have the same level of influence according to respondents. One of our clients jumped on this as he told me that every piece of direct mail is reviewed numerous times, byt numerous people, but emails ussually only get looked at by the writer and "spell check." Given the proclivities the survey should at least cause people to look at the resources they use, the prospects needs and make sure they are aligned and resources properly. Stay tuned, as we have some more insight on people who are brand loyal versus price loyal - just got the data, so need to evaluate. Thanks for commenting on the survey. I agree with your point about the total giving estimate – it is just that and while it can be supported by data it can and probably will be argued. What is more important to your readers is what the consumer is telling us:
– The nonprofit website is important – it has the most influence on their giving regardless of how they give (online or offline)
- While nonprofits are making it easy to donate (according to 55%), more than half say it is hard to find information needed to make the donation decision – ask yourself, does our website have the information we want it to have or the information our prospects donors want/need? That is not always the same information.
- Since these people give through numerous channels and are influenced through various channels how well are you integrating efforts online and offline?
Email and direct mail have the same level of influence according to respondents. One of our clients jumped on this as he told me that every piece of direct mail is reviewed numerous times, byt numerous people, but emails ussually only get looked at by the writer and “spell check.”

Given the proclivities the survey should at least cause people to look at the resources they use, the prospects needs and make sure they are aligned and resources properly.

Stay tuned, as we have some more insight on people who are brand loyal versus price loyal – just got the data, so need to evaluate.

]]> By: Mark Brooks http://www.theagitator.net/hot-research/holiday-online-giving-will-top-4-billion/comment-page-1/#comment-13231 Mark Brooks Mon, 07 Dec 2009 15:17:43 +0000 http://www.theagitator.net/?p=1301#comment-13231 This goes to show you that even during a recession you can raise funds. People give to that which matters to them. When spending on pets is projected to increase this year why should giving to charities not also? It is up to us to make our case with clarity, conciseness and most of all compelling. This goes to show you that even during a recession you can raise funds. People give to that which matters to them. When spending on pets is projected to increase this year why should giving to charities not also? It is up to us to make our case with clarity, conciseness and most of all compelling.

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