Comments on: Dr NeuroFocus http://www.theagitator.net/hot-research/dr-neurofocus/?utm_source=rss&utm_medium=rss&utm_campaign=dr-neurofocus Fundraising and advocacy strategies. Trends, tips ... with an edge Thu, 24 May 2012 10:56:41 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Kate Mathews http://www.theagitator.net/hot-research/dr-neurofocus/comment-page-1/#comment-25751 Kate Mathews Fri, 21 May 2010 15:25:32 +0000 http://www.theagitator.net/?p=1432#comment-25751 Hi Tom! You likely know about one of the first books published on advertising and persuasion, published in 1974, called "Subliminal Seduction"? This book definitely raised ethical issues for me, but I found it a fascinating look at advertising. Kate Hi Tom!
You likely know about one of the first books published on advertising and persuasion, published in 1974, called “Subliminal Seduction”? This book definitely raised ethical issues for me, but I found it a fascinating look at advertising. Kate

]]> By: Diane Gibbs http://www.theagitator.net/hot-research/dr-neurofocus/comment-page-1/#comment-25737 Diane Gibbs Thu, 20 May 2010 21:54:04 +0000 http://www.theagitator.net/?p=1432#comment-25737 Hey Tom! So glad you liked our video! We had a terrific time making it. Can't wait to hear your take on the Buying Brain book (releases Aug 9 in the US). I'll let you know when www.thebuyingbrain.com launches, and we can chat there, over what we anticipate will be many rousing discussions. To Laurie's question, NeuroFocus does not conduct studies for political parties. Nor do we test children under 18. That's our corporate policy. Other research agencies have other policies. What we DO do, is help brands create products people real actually want, with packaging that conveys product information in an easily understood fashion, offered in retail environments that are genuinely pleasant and easy to navigate for the chosen demographic (did you know men and women have very different subconscious goals moving through stores?), and backed by advertising and marketing messaging that accurately aligns with the corporate brand identity. How's that for starters? Hey Tom! So glad you liked our video! We had a terrific time making it.

Can’t wait to hear your take on the Buying Brain book (releases Aug 9 in the US). I’ll let you know when http://www.thebuyingbrain.com launches, and we can chat there, over what we anticipate will be many rousing discussions.

To Laurie’s question, NeuroFocus does not conduct studies for political parties. Nor do we test children under 18. That’s our corporate policy. Other research agencies have other policies.

What we DO do, is help brands create products people real actually want, with packaging that conveys product information in an easily understood fashion, offered in retail environments that are genuinely pleasant and easy to navigate for the chosen demographic (did you know men and women have very different subconscious goals moving through stores?), and backed by advertising and marketing messaging that accurately aligns with the corporate brand identity.

How’s that for starters?

]]> By: Laurie Pringle http://www.theagitator.net/hot-research/dr-neurofocus/comment-page-1/#comment-25730 Laurie Pringle Thu, 20 May 2010 13:43:24 +0000 http://www.theagitator.net/?p=1432#comment-25730 I'm very interested in this. Political parties have been dipping their toes into these areas for awhile. Frank Luntz has looked at how words and phrases impact people for awhile now, but this seems to be a step beyond his work. I do wonder, however, if there are ethical issues to be considered here - especially in the NFP world. I’m very interested in this. Political parties have been dipping their toes into these areas for awhile. Frank Luntz has looked at how words and phrases impact people for awhile now, but this seems to be a step beyond his work.

I do wonder, however, if there are ethical issues to be considered here – especially in the NFP world.

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