Interesting new research on causes and social media from Georgetown University’s Center for Social Impact Communication, reported in Philanthropy Today.
While four in ten Americans get involved with groups working on social and political causes, 17% of women and 12% of men do so through social media sites, by joining a cause group, posting a logo to a social profile, or contributing to a blog.
The study looks at gender differences in social media use for support of causes …
The study also warns of ’cause fatigue’, reporting that donors feel much online cause messaging seems like spam, and showing support for causes via social nets is too casual and over-used to be meaningful …
You can download the full study here.
Tom
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That’s one of the most interesting studies I’ve read!