As Mark Phillips at Bluefrog notes, this is why direct mail fundraising won’t die!
Amen!
Tom
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Good news…Of the 438 emails in my inbox I chose to open yours! It’s always nice to have something simple and quick in your daily diet of emails. Love you guys!
Thanks Lucinda. We feel your love!
Of course that one letter will cost $2 to $3 . . . hello margin compression! Of course mail won’t die . . . that is, until it does die. Great blogs!
Recently I saw a tagline for an Extreme Endurance Race: “Death is cool until you die”. I think this is relevant to our industry. I caution you to interpret this cartoon as confirmation that you just need to continue taking the same, single channel approach of using direct mail.
If you are not embracing and adapting to the new realities of today, then you are in trouble, In fact for some organizations it might be too late to bridge this gap.
To be successful, it is critical that you change now and immediately implement an integrated strategy that utilizes all channels of communication.
It’s “cool” to debate the issue of direct mail’s future, but if you are not changing you will die. Don’t risk your career and organizations future that the same approach is going to always work.
The only question is how fast the transition occurs.
Chip