Comments on: Direct Mail … Gotta Luv It! http://www.theagitator.net/fundraising/direct-mail-gotta-luv-it/ Fundraising and advocacy strategies. Trends, tips ... with an edge Fri, 12 Mar 2010 08:53:22 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Tami Forman http://www.theagitator.net/fundraising/direct-mail-gotta-luv-it/comment-page-1/#comment-1025 Tami Forman Wed, 23 Jul 2008 13:42:16 +0000 http://www.theagitator.net/fundraising/direct-mail-gotta-luv-it/#comment-1025 Actually we have found our non-profit clients do really well with email. I guess that's not suprising coming from a company focused on email, but our clients find it to have a very high ROI when done well. As an example, see this blog posting about the Women's Bean Project: http://www.returnpath.net/blog/2008/05/email-fills-the-gaps-in-societ.php We generally find that the marketers -- whether or not they are non-profits -- that use a range of tactics have the greatest success. Tami Forman Director, Corporate Communications Return Path Actually we have found our non-profit clients do really well with email. I guess that’s not suprising coming from a company focused on email, but our clients find it to have a very high ROI when done well. As an example, see this blog posting about the Women’s Bean Project: http://www.returnpath.net/blog/2008/05/email-fills-the-gaps-in-societ.php

We generally find that the marketers — whether or not they are non-profits — that use a range of tactics have the greatest success.

Tami Forman
Director, Corporate Communications
Return Path

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