Mark Phillips of Bluefrog in the UK is one of the most insightful bloggers I read. He recently posted This is not a strategy. The title got my attention. I clicked and was delighted to see that his original source was Dilbert (actually Dogbert), a true fount of organizational knowledge.

As Mark notes, here’s an approach not to follow …

Here’s how Mark describes great fundraising, and I can’t improve upon his words:

“It’s about engagement.

It’s about finding a point of connection that resonates with your audience.

It’s about creating that spark of understanding in your donor that giving brings joy.

It’s about keeping that spark alive and watching it burst into flames as you show your donors that giving is one of the most enjoyable things they can do.

Any idiot can ask someone for a few pounds or dollars. What’s hard is showing someone that their donation is worth far more to them than its cash value.”

Amen!

Tom

P.S. And here’s another nugget from Mark — a video comically depicting The secret life of a donor. Ain’t it the truth! Enjoy.

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